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WELCOME TO TYA HONG KONG
We DESIGN solutions.
Create unique USER EXPERIENCE across new marketing.
Create unique USER EXPERIENCE across new marketing.
With 20+ years experience here in Hong Kong and roots in Tokyo,
Singapore. TYA is a holistic, UX-driven creative design agency. Strategic Creative is our innovation methodology.
OUR WORKS
TamJai SamGor Mixian Advertising Campaign – Duck Blood
Proven Branding Campaign – Let’s prove it
Bifina-SI Branding Campaign – 2 in 1
TamJai YuNan Mixian Advertising Campaign – Master 7
Return Hair Branding Campaign – 逆轉髮齡
Yakult FunClub – Customer Relationship Marketing
FRECIOUS Fuji Website and Mobile App Design
Cleverin Online Shop
OUR METHODOLOGY
The fundamental aim for our solutions is to deliver content that is highly relevant and valuable to the target audience, which leads our clients to success……
Designing or planing is not only about being creative. For TYA,
taking all the four elements including what’s the idea (Creativity), towards whom (Target), for what purpose (Customer Attitude
Change) and……
Every company or organisation has its problems. However, the real
problem is that although all the members have realised the trouble
of “big elephant occupying the room”……
TYA BLOG
【香港図鑑143：廃品回収🚮】
2026年7月8日
🛻 「段ボールの山を押して歩く人たち」 香港の街角を歩いていると、ご高齢の方が山のように積まれた段ボールをリヤカーに載せて押している姿をよく見かけます。中環（セントラル）でも、深水埗（シャムスイポー）でも、夜遅くまでその姿は続きます。おそらく正式な雇用ではなく、個人の努力で生活を支え続けている方々。香港ではこうした方を「拾荒者（シップォンジャ）」と呼ぶそうです。
【マーケの種145：キレッキレか侘び寂びか④】
2026年7月6日
📈 「マーケティングにおいて、欲望を直視することは強さである」 マーケティングとは単なる販売促進ではなく、人間の欲望の地図を読み解く行為です。人は何に惹かれ、何に拒否反応を示し、何を求めるのか──この「無意識の行動原理」をどこまで理解できるかで成果は変わります。
[Marketing Seed 144: Edgy vs. Wabi-Sabi ③]
2026年7月3日
🎭 “Wabi-Sabi and the Beauty of ‘Ma’ (Pause/Space) are ‘Only Understood by Those Who Know’” A unique “high-context culture” breathes within Japanese music and aesthetics.
LOCATION & CONTACT
Location
21/F., Lee Garden Three,
1 Sunning Road, Causeway Bay,
Hong Kong
1 Sunning Road, Causeway Bay,
Hong Kong
